Martin Bigler's Blog

You should start today using RSS to keep yourself up to date with the best content on the web! You will never have to check your favourite sites manually every day. Once you start subscribing to preferred RSS feeds, you will be informed just in time the news occur and it will safe you a lot of valuable time.  

But what exactly is RSS? 

RSS stands for “Really Simple Syndication” and it is a content delivery channel that allows you to easily deliver internet content to your target audiences, while eliminating short comings of delivery channels, such as e-mail. RSS content is delivered through RSS feeds, i.e. simple files structured in [xml] format which enables internet content publishers to easily deliver information about their specific content to end-users. 

In a way, this can be best compared to e-mail content alert services, which send you an e-mail message every time content you are interested in is published on a specific web site, letting you know that a new article you are interested in is available on the Web. 

You need a Feed Reader and I recommend to download the free Google Reader which constantly checks your favourite news sites and blogs for new content. Whether a site updates daily or monthly, you are informed instantly. Others are Windows-RSS Reader or Mac-NetNewsWire.  

Once you are set up, Right-Click (control-click for Mac users) on any orange RSS button on a site, blog or news source that interests you. Then select Copy Shortcut (“Copy Link to Clipboard” for Mac, “Copy Link Location” for Firefox browsers) and paste that URL into your RSS Reader. Done, you are subscribed to get alerts every time new content or information is available.  

If you want the full story about RSS visit Wikipedia or get this great RSS Content Builder eBook for intensive use as a marketer.