Networking is one of the most important tools if you want to succeed with your online business.
But what does NETWORKING actually mean?
Wikipedia gives the following definition:
“Networking means the building and care of individual and professional contacts. Goal is to have a network of a group of individuals which are in relationship to each other, supporting themselves in private and professional matters, helping to co-operate without touching relevant benefits and performances of third parties like clients, companies, associations or the state”.
The main goal is to build long lasting relationships with real people. In essence people do business with other people they already know and whom the can trust.
However sometimes the advice falls on deaf ears. Heck I know I’ve ignored it over the years myself. And the reason why is because I forgot the critical aspect of building solid networks and that is the relationships with REAL people. The people is what drives business, and it doesn’t matter the niche or market…People do business with those they know like and trust.
Take a minute to reflect which channels you can use online to build relationships and grow your network. Beside the social media platforms already mentioned above, there are still many others (chose the 3 ones you are best at): Skype, personal one-to-one emailing (not autoresponder or mailer campaigns), article writing, blogging, being active in forums, etc.
There is one more ingredient to become a successful networking person: Leadership!
Start surrounding you with other successful and trusted people who already have achieved something you too want to achieve, i.e. having a better lifestyle, buying your dream car and pay cash, whatever it is…! Only if you are open to learn and copy from other success stories, you will become a successful leader too.
And there are some KILLERS to avoid in networking:
- Always talking about yourself first
- One-way information sucking from others (without giving back)
- Plain selling instead of giving value first
- Only get in contact if YOU need something
- Talk negatively about third parties
- Inform others first hand about your weaknesses and fears
It certainly takes some time to avoid mistakes and get better, refining your personal approach to others and in your publications. The main goal is to keep going and learn daily.
I highly recommend to get also started in learning by using a coach and mentor who will guide you around the cliffs. You need a system that includes all the essentials to become a better person, get online success and finally the financial reward.