Below is an excerpt of an email I got from Derrick van Dyke. It is a great article and I found it well worth to publish here for my subscribers. Derrick wrote:
“The money is in the list…right? You’ve read all the success stories about people who’ve built a small fortune with opt-in lists. So you decided to create one of your own (good decision).
• You set up a squeeze page with your freebie and your opt-in
form and started promoting your list everywhere possible.
• You grabbed some great articles from an ezine directory and
sent them to your list.
• You found a popular product at ClickBank, sent out a solo ad
and waited for the sales fill up your inbox.
You felt the success welling up inside you! Then reality strikes like a lightning bolt… Nothing… Not one sale! What could have gone wrong? Why have others succeeded where you have failed?
The secret to squeezing more profits from your opt-in list is building a relationship with your subscribers. The following tips will help you establish friendship and trust with your readers so they will listen to what you have to say and act on your recommendations.
1. Establish the terms of your relationship. This starts at the squeeze
page. Tell your subscribers what they will get and that they will
need to confirm heir subscription to download your report. Assure
them that they will not be bombarded with product promotions. And
of course, you will not share their email address with anyone.
2. Let your subscribers get to know you. The first contact is critical
and will set the tone for your relationship. Tell your story. Let
your subscribers know who you are, where you live, how you got started
online, what you’ve accomplished and most importantly, how you can
help them accomplish their goals. This bonding period will determine
how they react when they see future email messages from you in their
3. Tell your subscribers exactly what to expect from you. Let them know up
front what types of content you’ll be sending them. Tell them how often
will you be sending emails. If you send special articles or reviews on
Friday, let them know. Tell them what to look for in the subject line
like the name of your ezine or an acronym. Make sure they know that you
will be recommending products and services that you personally use to
run your business. List all the benefits of being on your list in first
email so they know exactly what to expect in the future.
4. Write your messages as if you were writing to a friend. Make your
subscribers feel like you’re writing a personal note, just to them.
Use a subject line that looks personal: Hey Bob, I think you’ll like
this… Start your message with a personal story (make it short), then
move on to the main topic of your email.
5. Get to know your subscribers. Before you start blasting your list with
offer for the latest, greatest products that everyone else is pitching,
get to know your audience and what THEY want. The easiest way to find
out what they want is to simply ask. Have your subscribers send you their
most important question about a particular topic or make a post on your
blog. Surveys are another great way to find out what people want. Once
you know what they are looking for, it’s easier to provide the content
that they want and promote the products that they need.
6. Ditch the hype. It’s okay to get excited about a product that you truly
believe in. But make sure you always tell the TRUTH about the products
you promote. Don’t put a frosty coating on everything. Tell it like it
is… good or bad. Your subscribers will love you for it and look forward
to every email you send. People buy from people they trust. So when you
do send a promotion, they’ll be more likely to buy from you.
7. Be Consistent. You need to contact your list on a regular basis. How
often you send emails depends on the type of business you run. If you
sell your own products, you may want to send a weekly update. If you
promote affiliate products, you may want to send an article or product
review every Wednesday to pre-sell your subscribers and then follow
up with a promotion the next day. If they know when to expect your
emails, then they’re more likely to look out for them on those days.
If you follow these 7 simple steps, you are sure to build a long-lasting and profitable relationship with your list. ”
Derrick van Dyke is top in building the Affiliate Business and I follow his advice for some time already. His coaching and business formula just works. If you are really serious about building your affiliate business in a professioanl manner and with success, then I recommend that you join Derrik’s ACS Insider CLUB.
If you are a Newbie and won’t to have a mentoring from the first step of your internet adventure up to a profitable internet business, then Read this Report here.
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