DesktopLightning – Viral Strengths

I am almost sure that you have heard about DesktopLightning which offers direct mailing possibilities through a small software bar you can download. I use it with good success and a click trough rate of about 2-5 % on average. For that reason I will give you my honest opinion about the strengths and weaknesses of DesktopLightning below. 
It is quite a new viral marketing tool, capable of broadcasting messages directly to people’s desktops.  Easy to use and dedicated primarily to marketers who have something they want to promote and trying out new viral tools. DesktopLightning is more powerful than normal e-mail marketing. That is the main reason I gave it a fair chance and tried it out. 

Signing up takes about 60 seconds and their tiny software installed itself within about 30 seconds.  Right after installing the software, it runs immediately and you can start to invite your friends right away. With a few easy clicks, you have access to your inbox, the broadcasting tool, statistics page and the “Build Your Network” page.

The purpose of a viral marketing site is that you should be able to invite a few people only and then the system will start growing on its own. See some of the testimonials DesktopLightning got:
      “I haven’t ever seen a system build a
       downline so fast. I joined your program
       just to try something new. Four days later
       I had a downline of 43 people. This is
           ~ Harry Joseph
      “I invited just a handful of people only a
       few days ago and I already have 48 members
       on 5 levels below me. I am going to keep
       promoting this, but I see it has a life of
       it’s own now. I couldn’t stop my network
       from expanding if I wanted to!”

           ~ David Parton
     “This website is so viral – I received over
      100 sign-ups and my network is already 5 levels
      deep in less than 48 hours.”

           ~ Rene Keiser    

Direct-To-Desktop Broadcasts are the key to the viral success. Once you have some people in your network from the direct invitations and the viral growth, then it really gets cool. That is the moment to start broadcasting your e-mails direct to the desktop of your subscribers, avoiding filters and crowded mail inboxes. 

If you upgrade to the Platinum Membership, you also get exact statistics on the opening percentage of your broadcasts. However, the free tool is fair enough to start with as the free main feature allows you the direct-to-desktop communication already and since everyone in your network will also have downloaded the communication software. 

Within one hour of your sending out a message, everyone in your network who is connected to the internet will receive a notification on their desktop that they may click to read your message. Members who are offline will get your message once they log in again the next time. 

Once you decide to upgrade for a small monthly fee, you can for example embed videos and audio sound, use HTML and Hyperlinks, pictures, colours and different fonts.  

Building Your Network is very easy and the system ensures that everyone is able to add people to their network, regardless of their internet skill level. When you click on the “Build Your Network” link, you will be presented with a surprising number of tools to help you build your downline. Everything from banners, popups, text ads, invitation tools and pre written emails to send out is offered too. 

There is also a “Starting From Scratch” section, designed specifically for people who have no list and no website with traffic. In case you are in such a position (which is no handicap!), then you will love the detailed and specific strategies offered to promote DesktopLightning  anything to start with.

Now, after all these positive factors, I have to mention also a downside of this viral and promotional tool: It is not just for everyone!
The bottom line is that DesktopLightning is a promotional tool.  You need to have something you can and want to promote or advertise before you can really make use and profit from the site. That means you need to be clear on your niche and the advertisement of your own or affiliate products. You need to build a viral network of people first, before you can broadcast your promotions to them. 

In concluding, I recommend this site to anyone who has a clear picture of what they want to promote and advertise.  The system definitely works, and your downline will grow extremely fast if you put some energy into getting it started and then feed it regularly. A post every 1-2 days will bring you the best results. Very important too, you can always remove yourself by de-installing the program. 

Here is a direct download link to the very informative and precise “20 Internet Marketing Power Plays!” e-book. It covers mainly the follwoing topics:

  • Create a Mailing List
  • Write your own Newsletter
  • Build your own Website
  • Create an Affiliate Program
  • Develop an USP (Unique Selling Point)
  • How to write Powerful Signature Files
  • Headlines and Business Tips
  • And much, much more, all for free!

I hope you enjoy my article and the free e-book. Do not hesitate to try DesktopLightning out and give me your feedback (positive or negative) in your comments.