How to Earn Big Money by Uncovering Hidden Niche Markets

Picking the right niche can make or break your online business. Often, those trying to get into Internet marketing often get stuck on this step, because they honestly have no idea which markets are worth working on. After all, no one wants to spend months building a website that ends up with very little traffic simply because there is very little demand for the subject in question.

So, how does one go about finding hot niche markets? Some Internet marketers suggest choosing a niche that you are either enthusiastic about or are familiar with. While this may happen in the end, the better approach is to discover what people are currently looking for and base your Internet business around that. Knowing the demand for a particular market is the very first phase.

One way to do this is to use some free tools, such as the free Wordtracker keyword tool ( Type in a search term and Wordtracker will return the amount of daily searches for up to 100 related terms. You want to select a term that has a good number of daily searches – any number ten or greater is worth considering. You may notice that the fewer number of words in a particular search term, the more searches it generally gets. Conversely, search terms that contain more words get less traffic, but are usually easier to rank for.

Next, go to Google ( and enter one of the search phrases in quotes. In the upper right hand corner of the search results screen, you’ll see the number of pages indexed by Google that are exact matches for your search phrase. In general, when you are just starting out, try to select terms that have twenty thousand or fewer competing pages when using exact match. Anything higher than this will require some heavy duty SEO to rank well.

Once you find that a particular subject that has decent search volume and relatively low competition, it’s time to go over to the Google Adwords Tool ( to see if there is any money in the market. Type in your term and see if there are many advertisers bidding for your search term. If there are a good number of advertisers, it suggests that there is indeed money to be made in your market. If you don’t find any advertisers, the search term you’ve chosen may not be commercial in nature, and thus may be hard to make money with.

You’ve now uncovered a niche that has great search volume, little competition, and strong monetization potential. Once you know how to find quality niches like these, you will be well on your way to earning some serious money online with niche marketing.

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