What is Search Engine Optimization?

Helpful Tip # 9

Search Engine optimization is the process of increasing volume and quality of traffic to a web site in the natural search results pages of the search engines. This is often done by optimizing a web site by editing its content and HTML coding to target its relevance to specific keywords.

Why is SEO important? Over 85% of internet users find web sites via search engines. SEO is fast becoming one of the most effective methods of online marketing because of its ability to drive qualified customers to your web site. 

Other key areas that compliment effective online marketing strategies include Search Engine Management (SEM), a bid management model based on effective paid per click (PPC) advertising on major search engines such as Google, Yahoo e.t.c.

It is also very important to use techniques designed to generate top rankings and more traffic from Social Media sites such as YouTube, FaceBook, MySpace etc., which generate huge amounts of traffic. This can help you to improve your exposure fast as they belong to the fastest growing websites on the net today. You should create 3-5 new profiles on such sites every month and link them to your blog and websites.

Another SEO optimisation method is Blogging which generates fresh content and internal linking looked for by the search engines. So it is essential to create a free Google or WordPress blog account. Also integrate your blog into your websites and make new posts at least 5 or more times each month. 
5 Blog entries per month

Article writing and regular submission to as many directories as possible is another way to create traffic, sales and backlinks to your websites. Do 1 specially written article (8000 – 1200 words) for the major directories like Warrior Articles or Ezinearticles. Then rewrite the text and make 5 – 10 submissions to other article syndication sites. You can use a free Directory Submitter to make the uploading very easy.

With Social Bookmarking you can add bookmarks of your pages, and apply descriptive tags to each page. By bookmarking your sites pages will increase their popularity.